Strategic Choice and Evaluation Research Proposal

Strategic Choice and Evaluation - Research Proposal Example In accordance to this, an evaluation would be made on the new objective conditions as well as the internal strengths and weaknesses of the organization. Value Discipline Every business organization must adhere to a certain value discipline in order to succeed. This is actually a principle that the organization must uphold always as it continues to operate. There are three types of basic value discipline from this business may choose from; namely, operational excellence, product leadership, and customer intimacy. While it does not necessarily disregard the both operational excellence and product leadership, this daycare facility puts heavy emphasis on customer intimacy. The organization managing this believes that it is through being in close contact always with the children and their parents could ideas arise regarding the continuous development of the services being provided. Customer intimacy is â€Å"a value discipline based on development and nurturing of customer relationships and the customized delivery of product and service solutions for those customers† (Marks 2002, p. 14). ... Apparently, by adhering to the value discipline of customer intimacy, this daycare business may also realize the operational excellence. It must be noted that in this particular kind of business, the best gauge for the effectiveness of its operation is through determining the level of satisfaction of the children and parents. Unlike other businesses that produce actual commodities, operational excellence here could not be measured by the quantity and quality of products produced at a short time and at the least cost. If the children learn and enjoy during their stay and if the parents appreciate the work that is being done then the operation of the facility may be considered as satisfactory or even outstanding. This organization does not believe that it should strive to be a leader in the daycare business. It possesses the perspective that daycare businesses should not put a premium on competition because this does not have a good effect on the training of the children in general. Ho wever, by striving to practice customer intimacy, it may also develop operational excellence, which should then result in leadership in this particular field of business. The point, however, is that is focus should be more on customer intimacy and the rest would inevitable follow. Generic Strategies Since the daycare facility to be established and operated is still a business, it must maintain its viability not just to generate the desired target profits but also to continue providing services to the community. As pointed out earlier in the mission and goal of this business, although profit is an important concern, the ability to provide service to the children and their working parents share is also a significant aspect. In order to